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ACADEMIC WRITING I COURSE READER (SECTION 29)

$14.50
ISBN/SKU: 
9789790009202
0

ALL MARKETERS ARE LIARS (P)

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$16.00
New/Used: New
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.

Legendary business writer Seth Godin has three essential questions for every marketer:

"What's your story?"

"Will the people who need to hear this story believe it?"

"Is it true?"

All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true.

As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.

Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.

But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.

But for the rest of us, it's time to embrace the power of the story. As Godin writes, "Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it."

ISBN/SKU: 
9781591845331
Publication Date: 
2012-04-24
0
Author: 
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BINTI (P)

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$9.99
New/Used: New

"Prepare to fall in love with Binti." --Neil Gaiman

Winner of the Hugo Award and the Nebula Award for Best Novella!

Her name is Binti, and she is the first of the Himba people ever to be offered a place at Oomza University, the finest institution of higher learning in the galaxy. But to accept the offer will mean giving up her place in her family to travel between the stars among strangers who do not share her ways or respect her customs.

Knowledge comes at a cost, one that Binti is willing to pay, but her journey will not be easy. The world she seeks to enter has long warred with the Meduse, an alien race that has become the stuff of nightmares. Oomza University has wronged the Meduse, and Binti's stellar travel will bring her within their deadly reach.

If Binti hopes to survive the legacy of a war not of her making, she will need both the gifts of her people and the wisdom enshrined within the University, itself -- but first she has to make it there, alive.

The Binti Series
Book 1: Binti
Book 2: Binti: Home
Book 3: Binti: The Night Masquerade

PRAISE FOR BINTI

"Binti is a supreme read about a sexy, edgy Afropolitan in space! It's a wondrous combination of extra-terrestrial adventure and age-old African diplomacy. Unforgettable!" -- Wanuri Kahiu, award-winning Kenyan film director of Punzi and From a Whisper

ISBN/SKU: 
9780765385253
Publication Date: 
2015-09-22
0
Author: 
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BLACK PANTHER (P)

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$14.99
New/Used: New
HEAVY IS THE HEAD THAT WEARS THE CROWN! As the Black Panther and an Avenger, T'Challa has had to save the world time and again - but those duties pale in comparison to his responsibilities as king of Wakanda. As the nation rebuilds in the wake of revolution, T'Challa finds his people besieged by a massive monster tearing through the country, leaving a trail of destruction in its wake! From acclaimed novelist NNEDI OKORAFOR (Binti, Who Fears Death) and illustrator ANDRE LIMA ARAUJO (SPIDEY, The Wicked + The Divine) comes an adventure set in the world of Ta-Nehisi Coates' landmark BLACK PANTHER run and told in the Mighty Marvel Manner!
ISBN/SKU: 
9781302905385
Publication Date: 
2018-06-05
0
Author: 
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BORDERLANDS/LA FRONTERA: THE NEW MESTIZA (P)

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$22.95
New/Used: New
Literary Nonfiction. Poetry. Latino/Latina Studies. LGBT Studies. Fourth Edition. Rooted in Gloria Anzaldua's experience as a Chicana, a lesbian, an activist, and a writer, the essays and poems in this volume profoundly challenged, and continue to challenge, how we think about identity. BORDERLANDS/LA FRONTERA remaps our understanding of what a "border" is, presenting it not as a simple divide between here and there, us and them, but as a psychic, social, and cultural terrain that we inhabit, and that inhabits all of us.

This twenty-fifth anniversary edition features a new introduction by scholars Norma Cantu (University of Texas at San Antonio) and Aida Hurtado (University of California at Santa Cruz) as well as a revised critical bibliography.

"The emotional and intellectual impact of the book is disorienting and powerful...all languages are spoken, and survival depends on understanding all modes of thought. In the borderlands new creatures come into being. Anzaldua celebrates this 'new mestiza' in bold, experimental writing." The Village Voice

"Anzaldua's pulsating weaving of innovative poetry with sparse informative prose brings us deep into the insider/outsider consciousness of the borderlands; that ancient and contemporary, crashing and blending world that divides and unites America." Women's Review of Books"
ISBN/SKU: 
9781879960855
Publication Date: 
2012-06-12
0
Author: 
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BRIEF WONDROUS LIFE OF OSCAR WAO (P)

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$16.00
$12.00
$12.00 - $16.00
New/Used: Used

Winner of:
The Pulitzer Prize
The National Book Critics Circle Award
The Anisfield-Wolf Book Award
The Jon Sargent, Sr. First Novel Prize
A Time Magazine #1 Fiction Book of the Year

One of the best books of 2007 according to: The New York Times, San Francisco Chronicle, New York Magazine, Entertainment Weekly, The Boston Globe, Los Angeles Times, The Washington Post, People, The Village Voice, Time Out New York, Salon, Baltimore City Paper, The Christian Science Monitor, Booklist, Library Journal, Publishers Weekly, New York Public Library, and many more...

Nominated as one of America's best-loved novels by PBS's The Great American Read


Oscar is a sweet but disastrously overweight ghetto nerd who--from the New Jersey home he shares with his old world mother and rebellious sister--dreams of becoming the Dominican J.R.R. Tolkien and, most of all, finding love. But Oscar may never get what he wants. Blame the fukú--a curse that has haunted Oscar's family for generations, following them on their epic journey from Santo Domingo to the USA. Encapsulating Dominican-American history, The Brief Wondrous Life of Oscar Wao opens our eyes to an astonishing vision of the contemporary American experience and explores the endless human capacity to persevere--and risk it all--in the name of love.

ISBN/SKU: 
9781594483295
Publication Date: 
2008-09-02
0
Author: 
Publisher: 

CAPTURING SOUND (REV) (P)

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$34.95
$26.25
$26.25 - $34.95
New/Used: Used
There is more to sound recording than just recording sound. Far from being simply a tool for the preservation of music, the technology is a catalyst. In this award-winning text, Mark Katz provides a wide-ranging, deeply informative, consistently entertaining history of recording's profound impact on the musical life of the past century, from Edison to the Internet. Fully revised and updated, this new edition adds coverage of mashups and Auto-Tune, explores recent developments in file-sharing, and includes an expanded conclusion and bibliography.

Find illustrative sound and film clips on the new companion website at www.ucpress.edu/go/capturingsound

ISBN/SKU: 
9780520261051
Publication Date: 
2010-10-07
0
Author: 

CONTEMPORARY ADVERTISING & INTEGRATED MARKETING COMMUNI

$170.75
New/Used: New
CONTEMPORARY ADVERTISING, 13e, is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the author s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns."
ISBN/SKU: 
9781259548154
Publication Date: 
2016-02-01
0
Author: 
Publisher: 

Course Pack

$13.75
ISBN/SKU: 
9789970005109
0

Crepuscular Non Driveway

$14.95
ISBN/SKU: 
9781595390158
0

DEAD MAN'S CELL PHONE (P)

$14.95
$11.25
$11.25 - $14.95
New/Used: Used

"Satire is her oxygen. . . . In her new oddball comedy, Dead Man's Cell Phone, Sarah Ruhl is forever vital in her lyrical and biting takes on how we behave."--The Washington Post

"Ruhl's zany probe of the razor-thin line between life and death delivers a fresh and humorous look at the times we live in."--Variety

"Sarah Ruhl is deliriously imaginative and fearless in her choice of subject matter. She is an original."--Molly Smith, artistic director, Arena Stage

An incessantly ringing cell phone in a quiet café. A stranger at the next table who has had enough. And a dead man--with a lot of loose ends. So begins Dead Man's Cell Phone, a wildly imaginative new comedy by playwright Sarah Ruhl, recipient of a MacArthur "Genius" Grant and Pulitzer Prize finalist for her play The Clean House. A work about how we memorialize the dead--and how that remembering changes us--it is the odyssey of a woman forced to confront her own assumptions about morality, redemption, and the need to connect in a technologically obsessed world.

Sarah Ruhl's plays have been produced at theaters around the country, including Lincoln Center Theater, the Goodman Theatre, Arena Stage, South Coast Repertory, Yale Repertory Theatre, Berkeley Repertory Theatre, among others, and internationally. She is the recipient of the Susan Smith Blackburn Prize (for The Clean House, 2004), the Helen Merrill Emerging Playwrights Award, and the Whiting Writers' Award. The Clean House was a Pulitzer Prize finalist in 2005. She is a member of 13P and New Dramatists.

ISBN/SKU: 
9781559363259
Publication Date: 
2008-04-01
0
Author: 

DEMENTIA BEYOND DISEASE: ENHANCING WELL-BEING

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$38.99
This book builds upon the foundation of Power's award-winning book, Dementia Beyond Drugs, to reframe the care and support of people living with dementia. Power presents a strengths-based approach that focuses on enhancing seven domains of well-being for individuals in all living environments. In doing so, he challenges many of our long-held practices and provides an innovative approach that can lead to sustained improvements in the lives of people with dementia and their partners in care. Revised edition refines the language and attitudes required to achieve the author's goals and includes new research supporting his approach.
ISBN/SKU: 
9781938870699
Publication Date: 
2016-10-12
0
Author: 

DOG SEES GOD (P)

$9.00
$6.75
$6.75 - $9.00
New/Used: Used
ISBN/SKU: 
9780822221524
Publication Date: 
2006-01-01
0
Author: 
Publisher: 

HIDDEN HEADS OF HOUSEHOLDS (P)

$25.95
New/Used: New

In the cities of Northeast Brazil where 50 per cent of the population lives in poverty, children play a key role in the local economy--in their households, in formal jobs, and in the thriving informal sector (washing cars, shining shoes, scavenging for recyclables, etc.). Why children migrate to the city, how they negotiate their existence, and why they stay are just some of the questions addressed in this fascinating study.

Mary Kenny spent close to 15 years in the urban areas of Northeast Brazil talking with and interviewing children. She even gave them disposable cameras to document their daily lives (many of the photographs they took are included). Rather than lament a lost childhood, or try to save these children, Kenny explores some of the complex conditions under which these children work and live. She illustrates how unrelenting scarcity shapes family and, by extension, children's options, decisions, and worldviews.

The issues raised in this book are of critical importance. There are no easy answers, but listening to how these children define themselves and their circumstances is an important step towards understanding and ultimately solving economic and social inequality.

ISBN/SKU: 
9781442600843
Publication Date: 
2008-08-01
0

KABU KABU (P)

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$15.95
New/Used: New
Kabu kabu--unregistered illegal Nigerian taxis--generally get you where you need to go. Nnedi Okorafor's Kabu Kabu, however, takes the reader to exciting, fantastic, magical, occasionally dangerous, and always imaginative locations you didn't know you needed. This debut short story collection by an award-winning author includes notable previously published material, a new novella co-written with New York Times-bestselling author Alan Dean Foster, six additional original stories, and a brief foreword by Whoopi Goldberg.

ISBN/SKU: 
9781607014058
Publication Date: 
2013-10-15
0
Author: 
Publisher: 

MARKETING: REAL PEOPLE, REAL CHOICES (W/OUT ACCESS CODE) (P)

$190.00
New/Used: New
For undergraduate Principles of Marketing courses.

Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps readers actively learn and retain chapter content, so they know what's happening in the world of marketing today. Also available with MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Marketing: Real People, Real Choices, 9th Edition is also available via Revel(TM), an interactive learning environment that enables students to read, practice, and study in one continuous experience.
Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
If you would like to purchase both the physical text and MyLab Marketing, search for:
013463960X / 9780134639604 Marketing: Real People, Real Choices Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of:

  • 0134292669 / 9780134292663 Marketing: Real People, Real Choices
  • 0134293185 / 9780134293189 MyLab Marketing with Pearson eText -- Access Card -- for Marketing: Real People, Real Choices
  • ISBN/SKU: 
    9780134292663
    Publication Date: 
    2017-01-14
    0
    Author: 
    Publisher: 

    MOUNTAINS BEYOND MOUNTAINS (P)

    $20.00
    New/Used: New
    This compelling and inspiring book, now in a deluxe paperback edition, shows how one person can work wonders. In Mountains Beyond Mountains, Pulitzer Prize--winning author Tracy Kidder tells the true story of a gifted man who loves the world and has set out to do all he can to cure it.

    In medical school, Paul Farmer found his life's calling: to cure infectious diseases and to bring the lifesaving tools of modern medicine to those who need them most. Kidder's magnificent account takes us from Harvard to Haiti, Peru, Cuba, and Russia as Farmer changes minds and practices through his dedication to the philosophy that "the only real nation is humanity." At the heart of this book is the example of a life based on hope and on an understanding of the truth of the Haitian proverb "Beyond mountains there are mountains"-as you solve one problem, another problem presents itself, and so you go on and try to solve that one too.

    "Mountains Beyond Mountains unfolds with a force of gathering revelation," says Annie Dillard, and Jonathan Harr notes, "[Paul Farmer] wants to change the world. Certainly this luminous and powerful book will change the way you see it."

    ISBN/SKU: 
    9780812980554
    Publication Date: 
    2009-08-25
    0
    Author: 
    Publisher: 

    MOVIE BUSINESS (P)

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    $30.99
    New/Used: New
    Making a movie may be part art and part science, but it's 100 percent business.

    In this comprehensive and accessible guide, Kelly Charles Crabb shares the information necessary to understand the legal and financial challenges involved in getting a film from story to the silver screen and beyond.

    Drawing on over twenty years of experience in the entertainment industry, as both lawyer and producer, Crabb reveals his insider's knowledge on:


  • Understanding copyright and intellectual property law

  • Obtaining financial backing

  • Selecting and hiring the key players

  • Overseeing the filming

  • Locking in the theatrical, home video, and TV distribution

  • Understanding merchandise licensing

    and everything else you need to know to make a serious run at producing and exploiting a movie. Offering hands-on illustrations from actual movie contracts to show how the basic deals for each of the many stages are assembled, the author explains in plain and simple terms what the contracts contain and why. It gives the big picture and the finer points of movie making -- from concept to raking in the last dollar after the film is completed.

    While it may not transform you into a lawyer or an industry accountant -- and that's not what you want anyway -- it will take you through all the business and legal principles you need to know to be a successful and knowledgeable professional producer.

  • ISBN/SKU: 
    9781451627657
    Publication Date: 
    2010-11-08
    0
    Author: 
    Publisher: 

    NEW METHODS IN MARKETING RESEARCH & ANALYSIS

    $120.00
    New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. This book can be used as a supplement to a traditional marketing research text or on its own.
    ISBN/SKU: 
    9781786432681
    Publication Date: 
    2017-10-27
    0
    Author: 

    NORTON ANTHOLOGY OF LITERATURE BY WOMEN (V2)

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    $93.75
    New/Used: New
    "As diversity itself has shaped the evolution of feminist criticism, from its early preoccupation with women's shared experiences to its more recent absorption in the complex issues and assumptions informing English-language texts by women writers of diverse geographical, cultural, racial, sexual, religious, and class origins and influences, so diversity has shaped the revisions of this anthology." --From the Preface
    ISBN/SKU: 
    9780393930146
    Publication Date: 
    2007-02-01
    0
    Publisher: 

    NUMBER THEORY THROUGH INQUIRY

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    $58.00
    New/Used: New
    This innovative textbook leads students on a carefully guided discovery of introductory number theory. The book has two equally significant goals. The first is to help students develop mathematical thinking skills, particularly theorem-proving skills. The other goal is to help students understand some of the wonderfully rich ideas in the mathematical study of numbers. This book is appropriate for a proof transitions course, for independent study, or for a course designed as an introduction to abstract mathematics. It is designed to be used with an instructional technique variously called guided discovery or Modified Moore Method or Inquiry Based Learning (IBL). Instructors' materials explain the instructional method, which gives students a totally different experience compared to a standard lecture course. Students develop an attitude of personal reliance and a sense that they can think effectively about difficult problems; goals that are fundamental to the educational enterprise within and beyond mathematics.
    ISBN/SKU: 
    9780883857519
    Publication Date: 
    2008-04-17
    0

    OLEANNA (P)

    $9.00
    $6.75
    $6.75 - $9.00
    ISBN/SKU: 
    9780822213437
    Publication Date: 
    1993-10-01
    0
    Author: 

    POLAROID STORIES (P)

    $8.95
    $6.75
    $6.75 - $8.95
    New/Used: Used
    ISBN/SKU: 
    9780871299390
    Publication Date: 
    1999-01-01
    0
    Author: 
    Publisher: 

    Prin. of Athletic Training - Loose Leaf version

    $166.75
    ISBN/SKU: 
    9781307345117
    0

    PRO TOOL 101 v.12.8

    $52.00
    New/Used: New
    ISBN/SKU: 
    9781943446476
    0